Jungheinrich Launches Advanced OEM Centre to Serve Global Markets from China

Jungheinrich has established a dedicated Global OEM Centre at its Qingpu facility near Shanghai to centralize and strengthen development, quality assurance and supply chain operations for its entry-level material handling products. The move is part of the company’s longer-term Strategy 2030+ to accelerate product availability and competitiveness in global markets.

Centralizing Global OEM Functions for Improved Time-to-Market
The new centre consolidates key operational functions for the company’s entry-level portfolio under the “AntOn by Jungheinrich” brand, including procurement, warranty and conformity handling, and quality control. By bringing these activities together at a single location, Jungheinrich aims to improve coordination across the product lifecycle, shorten development cycles and establish consistent global quality standards for its OEM products. This centralization also supports tighter collaboration with suppliers and stakeholders across the Asia-Pacific region.

Strategic Rationale: Global Quality with Local Supply Efficiency
A core rationale for selecting the Qingpu location is its proximity to extensive, agile supply chain networks in and around Shanghai. These supply chains are known for their efficiency, completeness and scalability, which can enhance responsiveness to market demand and regional dynamics. By anchoring OEM operations near these networks, Jungheinrich positions its entry-level portfolio to benefit from local component availability while maintaining global distribution and service standards.

The centre’s functions are designed to support consistent quality control, capacity to manage warranties effectively on an international scale, and improved conformity testing to global regulatory requirements. These capabilities collectively aim to reduce lead times and align product delivery with customer expectations worldwide.

Differentiation in the Entry-Level Segment
Jungheinrich’s approach differs from traditional OEM strategies by concentrating critical cross-functional activities within a single global hub focused specifically on entry-level products. Competitive intralogistics manufacturers often manage these tasks in dispersed regional teams, which can lead to inconsistent standards and slower adaptation to evolving market needs. Jungheinrich’s centralized model aims to overcome these challenges by unifying operational oversight and deploying standardized processes across regions.

The concentration of OEM activities in China also reflects a strategic embrace of integrated global supply ecosystems. This allows Jungheinrich to leverage regional manufacturing strengths while supporting a brand portfolio that serves both emerging and established markets under consistent operational governance.

Implications for Customers and Market Position
For customers and distribution partners, the new centre is expected to accelerate product availability and support more predictable service delivery. Enhanced quality control and faster time-to-market can improve competitiveness for entry-level trucks and equipment in price-sensitive segments, where operational reliability and cost efficiency are key decision factors.

In a broader industry context, this move exemplifies how established intralogistics providers are adapting global product strategies to leverage regional strengths in supply chains and manufacturing. It also illustrates a trend among material handling OEMs to integrate development, quality assurance and supply management to respond more quickly to shifting customer requirements and competitive pressures.

www.jungheinrich.com