New Holland expands dealer network in Thailand

The new dealers are: Srisawad Tractor, AST Motor Company Limited, Tai Tai Tractor Co., Ltd., New Tractor Chachoengsao Co., Ltd., Khobkhun Tractor Co., Ltd., Tractor Dum Co., Ltd., and JPT Tire Co., Ltd. With the addition of these new dealerships, New Holland now operates 23 dealerships and 50 dealer outlets nationwide, effectively covering every region of Thailand.

One of the new dealerships, Khobkhun Tractor Co. Ltd., is located in Bueng Sam Phan District, Phetchabun Province in the lower northern area. “Sugarcane is widely cultivated in Phetchabun, and there’s a strong demand for tractors that are well-suited to these sugarcane fields. We believe we can significantly penetrate this market as New Holland is renowned for its brand reputation, machine performance, durability, and exceptional after-sales services. Overall, New Holland tractors offer great value for money,” said Ratchadaporn Tiputai, manager of Khobkhun Tractor.

Srisawad Tractor operates out of Nakhon Sawan and services the major growers of rice, sugarcane, corn and cassava. Known as the “Gateway to the North”, Nakhon Sawan is an important agriculture hub, supporting both the production and transportation of crops throughout the country.

AST Motor is one of the fastest growing dealerships in Ubon Ratchathani, a province known for producing some of the highest quality jasmine rice in Thailand.




Meanwhile, Tai Tai Tractor serves farmers in the western region province of Prachuap Khiri Khan. Close to the mountains and the Gulf of Thailand, Prachuap Khiri Khan is one of the most agriculturally diverse areas in the country, producing crops such as pineapple, coconut, palm and banana.

In central Thailand, dealerships New Tractor Chachoengsao, Tractor Dum and JPT Tire cater to the rice, cassava and sugarcane farming communities along the Sakae Krang River delta.

“I believe that success in this business is determined by one’s dedication. By working closely with our customers, I have gained a deep understanding of their needs and this valuable insight has enabled us to improve our services,” Ms. Ratchadaporn added.

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