INTEL POWERS CHINA’S INTELLIGENT COCKPIT MARKET

Intel announced it will collaborate with Neusoft and ThunderSoft to develop new solutions based on Intel’s AI-enhanced software-defined vehicle (SDV) system-on-chip (SoC) to power the intelligent cockpit of next-generation vehicles for automakers. The efforts will combine each company’s strengths across hardware, software and technology to develop intuitive driving experiences for automakers focused on comfort and safety.

Intel's AI-enhanced SDV SoC incorporates advanced AI PC and data center technologies. It brings the industry's most extensive AI ecosystem and powerful computing capabilities to the automotive sector, fully addressing the comprehensive needs of software-defined vehicle architectures.

Intel applies AI to every aspect of the car to accelerate the ability to deliver new personalized and differentiated experiences to drivers and passengers. Customers can tap into the full weight of Intel’s AI Accelerator Program to usher in AI PC-like productivity features to the vehicle. Using Intel technologies, customers can move beyond traditional touch and voice commands to integrate camera and gesture recognition to allow cockpit AI assistants to understand and respond intuitively to indirect commands in real time, and to recognize occupants and automatically adjust to their individual settings, driving styles and preferences.

Utilizing the powerful computing capabilities of Intel's first-generation software-defined vehicle SoC family, Neusoft's Intelligent Cockpit Domain Controller is capable of multisize screens and multimodal interactions, 3D user interfaces, augmented reality navigation, and driver and occupant monitoring. It also enables offline deployment of large AI models within the vehicle to meet increased demand for privacy and low-latency experience for users.

ThunderSoft's new intelligent cockpit platform supports multiple high-definition screens for simultaneous 3D rendering resulting in a PC-quality gaming experience for occupants. The ability to process AI large language models on Intel solutions means occupants will also enjoy faster response times for more seamless interactions with their vehicle, all with the guarantee of enhanced data privacy protection.

Intel’s efforts in China, the world's largest auto market, offer a massive testing ground for the next-gen intelligent and software-defined vehicle technologies. Intel’s open architecture is providing the flexible foundation electric vehicle disruptors are seeking to centralize more functions in modern electric vehicles at scale and across generations of vehicle models – from entry level to luxury.