New facility in South China Provides First-hand Experience in Intelligent Manufacturing Technologies

In recent years, there has been a growing demand for FA products across a wide range of industries, including automotive, logistics, food and beverage, and more recently decarbonization-related fields such as lithium-ion batteries as well as digital-related fields like data centers. In order to be more responsive to the increasingly diversified needs of the Chinese market, especially in the South China region, Mitsubishi Electric will leverage the new facility to provide customers with first-hand experience in innovative technologies and solutions that suit their needs. By covering a wide range of products spanning FA devices such as programmable controllers, servo systems and inverters to CNCs and machine tools, as well as solutions through their interconnection, customers will have access to a one-stop portfolio to implement digital manufacturing.

The Mitsubishi Electric Intelligent Manufacturing Technology Innovation Center (Shenzhen) is a multi-purpose facility centered around a showroom featuring the latest products, technologies and solutions in automation. It also incorporates space for open innovation, training and meetings, which will all help customers to learn and enhance their technical and innovative capabilities. Visitors will be able to acquire hints that will help increase their manufacturing efficiencies and leverage the latest intelligent manufacturing technologies from the on-site staff. The facility will also help co-create new values in manufacturing, aiming towards a green, intelligent and circular society.

The Shenzhen FA Center, located in the same building as the Mitsubishi Electric Intelligent Manufacturing Technology Innovation Center (Shenzhen), will provide technical service and support in Chinese, English and Japanese for customers in the South China region. The FA Center will also host training courses to help customers learn necessary skills and knowledge in automation, which will be supported by live demonstrations in the showroom.

The two new centers will strengthen Mitsubishi Electric’s capabilities to quickly and flexibly respond to customer requirements within the region while helping guide manufacturers on their journey towards intelligent manufacturing. Looking forward, Mitsubishi Electric plans to continuously strengthen its efforts supporting customers in South China through the introduction of new products and services as well as sharing its views on global trends and technology.