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Ceramtec News
CeramTec collaborates with digitalisation experts and start-ups
External perspectives for internal progress: To support innovation projects, CeramTec cooperates with Axel Springer hy, the strategy and digitalisation consultancy of the Axel Springer media group, as well as selected start-ups.
The internationally leading manufacturer of technical ceramics has opted to collaborate with experienced partners, jointly working on the development of future-proof digital business models that focus on customer needs. The first project is an online self-configuration tool, which will be launched shortly.
“Manufacturing companies operate in a market environment that is changing rapidly and becoming more complex. We have to deal constructively with the resulting dynamics in order to be able to develop future-oriented offers and services,“ says CeramTec Group CEO Dr Hadi Saleh. “The cooperation with external partners and their expertise provide us with important input. We are confronted with perspectives from outside the industry that encourage us to rethink and help drive the digital transformation regarding our internal processes.”
Focussing on the development of new products and offers that provide customers with added value, the first project of the CeramTec collaboration with Axel Springer hy and the two Berlin start-ups Clous and Aucta is a self-configuration tool (SCT). It allows for the configuration process for two product groups of the high- performance ceramics manufacturer to be completely digitalised.
Customers are guided through the self-configurator on the website in self-explanatory steps, which shortens the ordering process as well as delivery times.
To ensure a convenient and customer-oriented implementation, the start-up partners Clous and Aucta provide backend technologies to check the technical feasibility of CAD files, which can be uploaded by customers, and to display requested products as 3D visualisations in order to further develop them online together with the customers.
These intelligent solutions ensure that the self-configuration tool can also handle more complex customer requests in efficient and effective ways.
The new online tool for self-configuration will be available on the CeramTec website from 27 April 2021.
www.ceramtec-group.com
