SCHUNK "Open." campaign wins gold honors in German Brand Awards

SCHUNK, the leading expert and world market leader in gripping systems and clamping technology, was awarded the gold German Brand Award 2019 for its "Open."

Campaign in the category "Excellence in Brand Strategy and Creation | Brand Communication - Campaign." "The German Oscar for successful brand management underscores the importance of breaking new ground in marketing for mechanical engineering," said CEO Henrik A. Schunk during the award ceremony.

By engaging world-class goalkeeper Jens Lehmann as a brand ambassador in 2012, the globally successful family-owned business had already succeeded in adding a unique emotional dimension to the SCHUNK brand over the years. With the "Open." campaign, SCHUNK is now successfully continuing its effective B2B marketing communications.

The campaign stands for the openness that defines SCHUNK on its path toward digitization: The world of SCHUNK is open to all systems, interfaces, robots, machines, data and clouds. With this uncompromising openness, the company is allowing customers to experience limitless freedom in the use of smart, future-oriented technologies, thereby strengthening customer loyalty and the "Superior Experience" at the heart of the brand.

The campaign extends equally to all relevant brand touchpoints, from trade fair booths to print and digital media to out-of-home advertising. Worldwide, the message has now reached almost three quarters of a million people.

The German Design Council was founded in 1953 by the German parliament to strengthen the design expertise of German industry. Together with the German Brand Institute, it presents the German Brand Award once a year. The award recognizes innovative brands, consistent brand management and effective brand communications. Winners are selected by an independent jury of brand experts from different disciplines.

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